The Retina 3.5 inch display on the Apple iPhone 4 hits you with a clarity of visuals not yet experienced on a smartphone. The individual pixels are so fine the human eye cannot see them and so brings an unparalleled high-definition experience. The 5-megapixel camera takes full advantage of this optical range and offers tap-to-focus, geo-tagging, LED flash/light, iMovie editor and video capture at 720p/30fps.

Multitasking no longer drains the battery and allows the built-in iPod to play music and videos whilst downloading the latest iBook or navigating your journey with the help of A-GPS, maps and a digital compass. The fun side of the iPhone offers 3D motion-sensing game play and the Safari Web browser gives access to more than 200,000 downloadable applications as well as putting the Internet at the touch of your fingers.

In-call features include 2 video cameras that can capture the user as well as their surroundings and dual microphones for a superior quality of sound. Messages are kept in one unified inbox and the menu assists in keeping things organised with applications that can be placed into folders.

The Apple iPhone 4 has a stylish design with a black stainless steel band and flat glossy surfaces with a fingerprint resistant coating. Truly the must have gadget for 2010, the iPhone 4 is set to make most other smartphones look rather mediocre.